Visuals improve the effectiveness of communication when used
appropriately. When used in a presentation, they keep the audience
interested and serve as a focus beyond the printed and spoken
elements. Keep in mind:
Use only visuals that support your message. Pictures or
graphics that are out of context can be confusing and cause the
audience to lose the oral thread of the presentation. Does
every graphic have a clear purpose?
In general, be conservative in the use of graphics and styles
including colors and fonts.
Make sure the tone of all of your visual elements is consistent
with your message, your organization, and the other elements
of the presentation.
Slides of bulleted points should be easy to read by everyone in
Avoid unnecessary, distracting effects such as animations and
transitions unless they provide a necessary emphasis.
Use highly contrasting combinations of colors to make it easy for
your audience to see the visuals.