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Writing for Work Formats   Proposals Persuasive Language

Persuasive Language in Business Proposals

  • Write in the active voice and adopt a serious tone
  • Write economically--clearly and to the point
  • Establish credibility through display of knowledge and objectivity
  • Understand the needs of your audience and keep them in mind
  • Reinforce your point and anticipate barriers and negative responses

You can learn more about writing business proposals by clicking on the following links.

Formatting and Organizing a Business Proposal

Explanation of the Sections that comprise a Business Proposal


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